Marketing

Brian Pasch Interviews Video Email Provider Advantage Dealer Services

Automotive marketing and the online shopping experience is in constant evolution.  For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution.  In a recent interview with Brian Pasch, host [...]

Direct Mail Is Not Dead

Did you know . . . Direct mail and the printed word is still the most widely accepted and trusted form of information and advertising available today? Yes, it's true! Even in our highly saturated digital world, direct mail is more memorable and the information is retained by the recipient longer than TV, radio, [...]